Ad Testing (PreView) Built on the most advanced attention measurement technology, PreView enables today’s advertisers to drive greater creative performance and media efficiency Read More
Attention Patented AI-powered facial coding technology that measures audience attention in response to video to a human-level of accuracy Read More
Attention Strengthens Advertisers’ Contract with Audiences Tom Roach, VP Brand Strategy at Jellyfish, shared his perspective on how attention improves ad effectiveness. Read More
I-COM Attention Forum Series Guest speakers discuss the various hot-button issues in attention measurement Read More
How Gen AI Creative Drove More Viewer Attention Than Base Creative PreView , Explore how Seedtag utilized Realeyes' PreView solution to measure the effectiveness of gen AI-enhanced creative ads
Volume Matters: How Voiceover Levels Impact Audio Ad Attention PreView , The Veritonic Audio Attention Report is essential reading for advertisers seeking to enhance the effectiveness of their audio advertising campaigns.
Panel Integrity: Kantar Hits Near 100% Anti-Fraud using Realeyes Verify Verify , Discover our partnership with Kantar Profiles, securing near 100% anti-fraud and setting new benchmarks for accurate panel research.
Determining Optimal Creative Strategy for Better Sales Outcomes PreView , Group Black used Realeyes PreView technology to determine the optimal advertising strategy for its Fortune 500 beauty client.
Meta Decodes Advertising Attention by Environment in the Wild PreView , How Meta used PreView ad testing to better understand how audiences interacted with ad content within different ad formats and contexts.
Assessing Performance Across a Portfolio of Coca-Cola Ads PreView , Unlocking Success: Vice's creative agency streamlines Coca-Cola's ad campaign, pinpointing high-impact assets within top-performing markets.
Mars Inc, Using Attention to Scale Creative Performance and Sales PreView , Mars Inc, scales creative testing using attention, predictive models, and achieves 29% ROI with PreView
Teads Harnesses Attention to Drive Advertiser Success & Publisher Revenue PreView , Teads unlocked insight across hundreds of brand campaigns creating $10 in additional media sales for every $1 invested in Realeyes.
Flowers Foods’ Early Iterative Testing Increased Creative Efficiency by 25% PreView , Emotion AI driven insights guided creative adjustments during production process, from testing animatics through to final production.
Measuring Attention and Engagement of Interactive Mobile Ads PreView , Adludio measured the performance of their Sensory Mobile Ads and their ability to Capture and Retain attention to encourage user engagement.