Ad Testing (PreView) Built on the most advanced attention measurement technology, PreView enables today’s advertisers to drive greater creative performance and media efficiency Read More
Attention Patented AI-powered facial coding technology that measures audience attention in response to video to a human-level of accuracy Read More
Nielsen Adds Realeyes’ Attention & Creative Evaluation to Bolster Ad Outcomes Nielsen, a global leader in audience measurement, data, and analytics, announce that they are launching expanded capabilities in their Outcomes measurement suite. Read More
I-COM Attention Forum Series Guest speakers discuss the various hot-button issues in attention measurement Read More
Grip and Realeyes to Deliver Attention-Optimized Ads for CPG Brands Posted on October 31, 2024October 31, 2024 by Colin Pye
Dentsu Japan Launches Attention Report & New Creative Excellence Solutions Posted on October 31, 2024October 31, 2024 by Colin Pye
Winning Consumers’ Attention in the First Critical Few Seconds Posted on October 15, 2024October 15, 2024 by Colin Pye
Realeyes Assists IAB Attention Task Force in its Explainer Series Posted on October 11, 2024October 11, 2024 by Colin Pye
Reddit’s AI Acquisition Proves Importance of Creative Data in Media Posted on October 8, 2024October 8, 2024 by Colin Pye
Putting Synthetic AI Attention Measurement at the Center of Everything Posted on October 8, 2024 by Colin Pye
