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Assess the performance of different brands within your portfolio to surface learnings from historical campaigns and inform future strategies.
Compare performance by platform environment, ad-format or duration to reduce wasted ad spend and an increase in conversion rates compared to previous campaigns. Even integrate attention metrics into your programmatic buying to automatically adjusts bids for high-attention creatives to ensure they receive prime ad placements.
A creative agency uses GenAI platform to create an animation sequence for a leading homecare brand. Using PreView Synthetic API, the creative team could experiment, getting recommendations and scores to select the best concept.
PreView makes suggestions for key scenes that fall short of the norm. Using Synthetic, any adjustments can be tested on the fly to optimize predicted performance.
Assess different concept versions, such as variations by message, visuals, edits etcto surface which creative drives the most impact.
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