Mindfully - Mood Tracking App Powered by Realeyes

Passive Emotion Ai during mobile phone use to improve wellbeing

Background

In an era where digital interactions are integral to daily life, understanding the emotional impact of screen time is crucial for personal well-being. Addressing this need, Realeyes, a leader in facial coding technology, developed “Mindfully,” an innovative app designed to monitor users’ emotions during mobile device usage.

Challenge

With increasing concerns about the negative effects of prolonged screen time, there was a growing demand for a solution that could help individuals become more aware of their emotional states while using mobile devices. The challenge was to develop an application that could seamlessly monitor emotions in real-time without compromising user privacy.

Features

  • Emotion Tracking
    Real-time analysis of facial expressions to detect emotions.
  • App Usage Insights
    Correlation of emotional responses with specific app usage to help users understand which applications impact their mood positively or negatively.
  • Mood Calendar
    Visualization of mood trends over days, weeks, or months, aiding users in recognizing patterns and making informed decisions about their digital habits.
  • YouTube Partnership
    Enhanced viewing history with emotional data to identify content that contributes to happiness.

Solution

Leveraging their facial coding technology, Realeyes introduced Mindfully, an app available on both the Apple App Store and Google Play Store. Mindfully uses the device’s front-facing camera to analyze facial expressions, detecting basic emotions like happiness, surprise, or confusion. This continuous monitoring enabled the app to identify which applications elicit positive or negative emotional responses.

In it’s short life-span as a Beta concept, Mindfully received over 100,000 sign-ups, measuring over 1.5Bn of Attentive Seconds per day. 

Character looking at phone

Privacy Considerations

Understanding the sensitivity surrounding facial recognition technologies, Realeyes ensured that Mindfully operates with strict privacy safeguards. The app does not record images or videos; instead, it translates facial landmarks into mathematical representations, ensuring user anonymity. Users have full control over the monitoring features and can pause them at any time.

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