CMO Guide For Measuring Attention: Brain Scans

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.

But measuring attention is not trivial. And that’s why we published our latest report, “The CMO Guide for Measuring and Managing to Attention Outcomes.”

We recently covered our guide’s third chapter on Surveys & Focus Groups.

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CMO Guide For Measuring Attention: Surveys & Focus Groups

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.

But measuring attention is not trivial. And that’s why we published our latest report, “The CMO Guide for Measuring and Managing to Attention Outcomes.”

We recently covered our guide’s second chapter on Viewability Metrics.

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