Press

First up, we’ve got Nielsen, the granddaddy of measurement, teaming up with Realeyes, a leader in attention analytics. This is the kind of pairing that screams “legacy meets disruption.” Realeyes…

Nielsen is launching expanded capabilities in their Outcomes measurement suite. By bridging creative evaluation with brand and sales lift, Nielsen says it will deliver deeper insights on the performance of…

Audience measurement and consumer data and analytics giant Nielsen is moving forward with bringing “expanded capabilities” to the company’s  Outcomes measurement platform.

US – Audience measurement and data analytics firm Nielsen has expanded its Outcomes measurement suite, including a collaboration with attention measurement business Realeyes.

One of the stories is an announcement from Nielsen that it is partnering with Realeyes, a highly regarded advertising attention measurement service within the research community, to add attention measurement…

Nielsen releases attention metrics for evaluating ad creative, including a partnership with attention measurement vendor Realeyes.

One of the stories is an announcement from Nielsen that it is partnering with Realeyes, a highly regarded advertising attention measurement service within the research community, to add attention measurement…

Nielsen has enhanced its Outcomes measurement suite via a collaboration with attention measurement firm Realeyes. The upgrade aims to ‘bridge creative evaluation with brand and sales lift’ to help clients…

One of the stories is an announcement from Nielsen that it is partnering with Realeyes, a highly regarded advertising attention measurement service within the research community, to add attention measurement…