Press

AI chatbots require a lot of high-quality data—and now it’s costing more. Look at the booming business of data labeling and annotation, which is an essential step in training the…

The study spearheaded by Sophie Macintyre, Meta’s Ads Research Lead created in partnership with Realeyes, Bill Harvey Consulting, and EyeSquare reveals how the explosion of ad-formats across various platforms effects…

The ways in which attention metrics are being put to use by media shops is heading in different directions, depending on the holding company. It boils down to whether they’re…

The ARF Audience x Sicence conference opened by putting “impressions” on a nebulous note, but didn’t resolve whether “attention” should replace it as currency.

Attention metrics tend to help brands that have latent sales cycles (such as CPG) and less effective data feedback loops that aren’t closed.

It is important to measure the attentive reach of both creative and media, which is why Realeyes partnered with Adelaide to offer clients holistic insights on their advertising campaigns.

Brands that worked with TikTok creators in with mid-tier and lower follower counts received the best levels of attention.  

2007年に創業し、ロンドンを拠点とするエストニア発のスタートアップ「Realeyes」（リアルアイズ）は、特許を取得した注目度・感情分析テクノロジーで、じわじわと日本市場でも存在感を広げる  

New image, voice, and text-recognition software tools effectively empathize with both customer and employee’s emotional states.…