PreView Synthetic Testing is an API providing instant and ‘always on’ Predicted Attention performance, enabling advertisers to test all creative so nothing is left to chance.
Instant results, to test at any stage of the creative lifecycle
AI trained on over 17m human dataset across 85 countries
Split test all your creative decisions and variations
Actions
Simple traffic light thresholds enable advertisers to compare which ads are ready to launch, need an edit, or should be replaced.
Performance Scoring
0 to 100 Attention Prediction score that predicts creative performance.
OFF
ON
Heatmaps
See frame-by-frame predicted focus of what draws audience attention.
Recommendations
Low performing key scenes have AI assisted suggestions to improve performance and effectiveness.
Attention is the best sales-validated performance signal for brand advertisers who experience long gaps between campaigns and measurable sales effects. API integration enables brands to build this signal into their in-house creative analytics stack.
Build intelligence across each brand portfolio, testing future and historical campaigns or even competitor creative to establish bespoke benchmarks by category, platform, ad-format, duration etc.
Tentpole or above-the-line creative (often produced for TV spots) often require tailoring to work across different aspect ratios, durations and media environments – and ad-testing budget is typically only invested in the original campaign asset despite these variables.
PreView Synthetic API enables creatives to test the original asset as a benchmark and score each variation accordingly, creating instant comparative performance with automated recommendations to optimize scenes that cause a drop in performance.
GenAI enables quickfire variations for mid and long-tail creative. Synthetic API validates creative concepts and adaptations on the fly for more confident decision-making and ultimately better results.
Synthetic API integration enables marketers who have adopted creative management systems to predict sales lift for every ad and to combine synthetic attention data with content analytics and in-market performance data. It elevates the overall value of your platform’s data.
Get latest news and updates
