Winning Consumers’ Attention in the First Critical Few Seconds
Google Social Measurement & Insights Manager APAC shares insights about how AI and human testing intersects with creative and media attention measurement.
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As attention dominates conversations in industry events and conferences, there are several individuals and companies leading the discussion. Realeyes has covered many of them in an interview series where we ask pertinent questions about the state of attention measurement today and where it’s heading.
Google Social Measurement & Insights Manager APAC shares insights about how AI and human testing intersects with creative and media attention measurement.
Dentsu Senior Director Joshua Grant discusses the rise of attention in Japan
Adland Consultant Erez Levin shares what he’s learned in decades of ad effectiveness measurement at Google
Pernod Ricard's insights executive, Anna Estlund shares her attention measurement services strategy.
Tom Roach, VP Brand Strategy at Jellyfish, shared his perspective on how attention improves ad effectiveness.
Publicis Groupe SVP Phil Sumner, discusses how to elevate advertising attention metrics.
Seedtag’s global marketing manager Mercedes Riofrio discusses attention’s power to go beyond viewability
Havas Media Networks’ SVP discusses the agency’s unique approach to attention measurement
Kantar’s senior director Duncan Southgate discusses the exciting new partnership with Realeyes
Walton Isaacson’s managing director of digital innovation discusses why attention is having its big moment
Outbrain’s head of enterprise, UK, shares how he views attention measurement
Playground XYZ’s Rob Hall discusses how attention goals should shift between environments
GroupM’s Simon Thomas provides an expansive view of the attention landscape.
Consultant Ethan Rapp studied attention providers in a 10-month stint with the ARF
Oracle senior manager, product management: Sam Mansour shares insights on attention metrics
Snap's ads research and insights lead shared her thoughts on how attention measurement drives positive business objectives.
Industry leader Thaer Namruti, EVP Global Data and Technology at Publicis Groupe discusses how Attention measurement is on the cusp of taking a big step.
The MediaProbe CPO provides an in-depth accounting of the current attention measurement landscape in advertising.
ARF’s CIMM managing director Jon Watts shares overview of attention landscape
Attention as a Metric research paper probes perspectives on attention measurement.
Attention measurement can help reach consumers who are bombarded with messages.
A scientific look at how attention measurement has evolved over the past 25 years.
The VidMob Founder and CEO shared what clients and agencies truly think about creative and media attention.
DoubleVerify's Gian LaVecchia expects attention to reconnect creative and media teams to efficiently produce better advertising.
Dentsu's Joanne Leong shares how the large media agency is approaching attention.
GlassView CEO J. Brooks discusses why attention is more plentiful than most believe in Realeyes latest Attention Leaders interview.
Yan Liu discusses what clients want from attention metrics, the big opportunity with CTV, and shares results from a Realeyes-TVision study.
Sorin Patilinet shares how Mars Inc. uses attention measurement to improve the effectiveness of its advertising.
Why Attention Takes Neural Research and Makes It Scalable.
Caroline Hugonenc, SVP Research & Insights at Teads, shared how her company approaches partnerships with attention measurement providers.
CEO of the Attention Council, Andy Brown spoke to Realeyes about the investment in attention metrics, what education still needs to be done, and what advertisers who need to get up to speed can do to learn more.
Lumen MD Mike Follett shares what he and his company have learned from years of media attention measurement.
LinkedIn’s Paolo Provinciali on how measuring creative and media attention will create winners in a hyper-competitive advertising landscape.
Angelina Eng has over 25 years of digital media, marketing and operations experience, focusing on helping agencies and brands to define, build and manage digital media and marketing efforts.
In his illustrious career, Bill Harvey has consistently advanced the field of advertising measurement towards better metrics tied to more specific business objectives.
Marc Guldimann has been on the forefront of innovative media measurement, having started and sold multiple companies in this space.
About Attention Leaders
Realeyes developed the Attention Leaders program as a forum to extend the enriching conversations happening at industry events, attention forums, and in-person meetings where attention measurement paradigm is discussed, including its adoption and the appetite for standardization.
The advertising industry is recognising the opportunity that attention metrics can bring especially considering the advent of cookie depreciation and performance proxies such as viewability falling short in assuring that ads are seen in full, or even noticed in the first place.
Providing insight into dimensions such attention duration, user interaction, the media context, all enable advertisers to accurately measure and optimize performance for the complexity of today’s media landscape.
These Attention Leaders provide their first-hand experience and opinions on the attention measurement topic.
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