Case Studies

Adludio measured the performance of their Sensory Mobile Ads and their ability to Capture and Retain attention to encourage user engagement.

Challenger FMCG brand switched hunches for science to launch greater attention grabbing ads which drove creative efficiency by 60%.

Discover how Church & Dwight scaled creative testing with PreView, replacing EEG, and achieved cost savings while testing multiple brands.

Cleveland Golf boosted ad performance by 58%, focusing on high-scoring creatives, leading to cost efficiencies and better engagement.

Multinational electronics company: PreView boosts ROI with Attention Metrics, correlating to their internal conversion metrics by 90%.

PreView ad testing surfaced editing opportunities which led to an 18% increase in video completion rates and 3% lift in the intent to vote.

Coca-Cola's YouTube channel 'CokeTV' - wanted to ensure that their #BucketList content grabbed and retained young audience attention.

How Heineken’s media partner Verizon, found which ad-length resonated most with the target audience for more effective media spend.

LG and media partner Verizon testing controversial campaign against target audience to validate and inform media planning decisions.

Mars Inc. wanted to know how the choice of a soundtrack could significantly affect an ad's effectiveness.