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METHODOLOGY
Privacy-safe computer vision AI for creative and media intelligence
Using the front-facing camera of opted-in viewers, attention levels, facial expressions and behavioral actions (skip, scroll, swipe) are captured as they naturally experience your content on their own device, within your choice of media platforms – at home ‘in the wild‘.
Video(s) are uploaded along with test criteria and business objectives.
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Respondents are recruited to specification and an automated ID check is used to guarantee panel quality.
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Test creative is played amongst clutter videos within the context of the desired platform environment. Attention levels and facial reactions are measured along with behavioral data: skips, scrolls & swipes.
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Post exposure, respondents are given multiple-choice questions for Ad Recall, Brand Recognition and Persuasion.
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All respondent data is aggregated with actionable results typically ready within 3 days (depending on project complexity).
Sample audiences view your ad creative within desired media contexts
We enable brands, publishers and agencies to move fast and efficiently to maximize their return on ad spend
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